Course Description

In an ever-evolving landscape of communication and media, the role of Public Relations (PR) has become paramount in shaping organizational success. This comprehensive 5-day course is meticulously crafted to empower public relations officers and key personnel with the knowledge and skills needed to navigate the complexities of contemporary PR.

Course Objectives

By the end of this course, participant will be able to:

• Analyze and assess the latest PR concepts and strategies in a variety of contexts
• Appraise certain PR techniques and approaches appropriately in order to link them to the working environment
• Demonstrate key PR skills relating to verbal and written communication as well as editorial, layout and production techniques
• Apply the main media skills in PR
• Prepare, present and deliver effective oral messages in public
• Use their PR skills as promotional tools

Who Can Benefit

Public relations officers and other key personnel in the organization whose work involves contact and interaction with the internal and external public, particularly managers and supervisors in the areas of personnel, marketing, sales, training and administration. Managers and employees involved in media activities will also benefit from this course.